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Lights, Camera, Madison Avenue: The Golden Age of by Robert Naud

By Robert Naud

This within examine the creation of twentieth century tv ads starts off with a evaluate of advertising’s beginnings facing the Nineteen Sixties and early Seventies. the writer, a occupation “Mad man,” recounts lightheartedly his reports on advertisement productions—both reside and film—in theaters and studios in big apple urban, at LBJ’s ranch, at the White condominium garden, alongside Rome’s Appian means, in woman Astor’s eating room and at the Tryall golfing direction in Jamaica, between different locations. The technical (and humans) demanding situations concerned with generating high-end ads for significant businesses are given in usually humorous detail.

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