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Inter-Regional Place Branding: Best Practices, Challenges by Sebastian Zenker,Björn P. Jacobsen

By Sebastian Zenker,Björn P. Jacobsen

This booklet examines and clarifies key features of nearby branding with the specified concentration of inter-regional manufacturers. this present day areas are in robust festival for firms, travelers and such a lot of all expertise. for you to differentiate one zone from one other, nearby builders, politicians and planners more and more concentrate on developing the sector as a model. this is often in no way effortless, considering that areas are advanced structures of geographical abstractions during which every one position is known in relation and distinction to different geographical entities. In doing so, areas not just differentiate, but in addition cooperate (within one kingdom or among countries), construction so-called Inter-Regional manufacturers with a fair better measure of complexity.

Accordingly this quantity, offers a theoretically good educated yet essentially orientated evaluation of this phenomenon – together with a variety of situations and top practices. As such, it's going to strongly entice either lecturers and practitioners within the field.

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