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Faith in Reading: Religious Publishing and the Birth of Mass by David Paul Nord

By David Paul Nord

within the twenty-first century, mass media enterprises are frequently obvious as profit-hungry funds machines. It used to be a unique international within the early days of mass conversation in the US. Faith in Reading tells the striking tale of the noncommercial spiritual origins of our sleek media tradition. within the early 19th century, a couple of visionary marketers determined the time was once correct to arrive every body in the US in the course of the medium of print. notwithstanding they have been glossy businessmen, their publishing firms weren't advertisement companies yet nonprofit societies dedicated to the booklet of conventional non secular texts. Drawing on organizational experiences and archival assets, David Paul Nord indicates how the managers of Bible and non secular tract societies made themselves into large-scale brands and vendors of print. those enterprises believed it was once attainable to put a similar revealed message into the fingers of each guy, girl, and baby in the United States. utilising glossy printing applied sciences and enterprise tools, they have been remarkably winning, churning out hundreds of thousands of Bibles, tracts, spiritual books, and periodicals. They fastened substantial campaigns to make books affordable and ample by way of turning them into sleek, heavily produced buyer items. Nord demonstrates how non secular publishers realized to paintings opposed to the movement of standard trade. They believed that studying was once too vital to be left to the "market revolution," so that they grew to become the marketplace on its head, trying to carry their product to all people, despite skill or perhaps wish to purchase. marriage ceremony sleek know-how and nationwide association to a conventional religion in analyzing, those publishing societies imagined after which invented mass media in America.

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