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Consumerism on TV: Popular Media from the 1950s to the by Alison Hulme

By Alison Hulme

providing case stories of famous indicates together with Will and charm, Birds of a Feather, intercourse and town and completely wonderful, in addition to 'reality' tv, this ebook examines the differences that experience happened in purchaser society considering its visual appeal and the ways that those were developed and represented in well known media imagery. With analyses of the ways that consumerism has performed out in society, Consumerism on television highlights particular points of the altering nature of consumerism when it comes to concerns of gender, sexuality and sophistication, in addition to much less definable alterations comparable to these to do with the party of ostentatious greed or the righteousness of the ’ethical’ purchaser. With realization to the hugely delineated customer box within which ’shopping’ as an embedded perform of lifestyle is stuck among escapism and politics, authors discover a number of topics, resembling the level to which consumerism has turn into embedded in forging id, the positing of consumerism as a sort of activism, the visibility of the homosexual male purchaser and invisibility of the lesbian patron, and the (re)stratification of shopper kinds alongside type traces. an enticing invitation to contemplate no matter if the site of consumerism via on-screen depictions is indicative of a brand new form of non-philosophical politics of 'choice' - a kind of marketised, (a)political pragmatism - this publication will attract students and scholars of sociology and cultural and media experiences, with pursuits at school, intake and gender.

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