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Books, Bytes and Business: The Promise of Digital Publishing by Bill Martin,Xuemei Tian

By Bill Martin,Xuemei Tian

How are companies responding to international adjustments in markets pushed through alterations in expertise? regardless of the undefined, the traits are widespread: globalization and the increase of business conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and creation, all mirrored within the emergence of recent avid gamers, new services and new types of competition.

As arguably the 1st knowledge-based company, ebook publishing offers a great atmosphere for the learn of problem and chance. The is at present experiencing fierce degrees of pageant, severe monetary pressures, restructuring and the specter of technology-induced obsolescence. additional to those are the demanding situations posed by way of new and strength entrants to the marketplace, the emergence of recent services, new methods of doing company, together with buying and selling in digital markets, and the vulnerability of conventional company types. The suitability of ebook publishing as a context for discovering the emergence of knowledge-based enterprise turns into all too apparent.

Through combining basic examine with secondary research drawn from the appropriate literatures, Books, Bytes and enterprise is either a readable and informative account of commercial within the knowledge-based economy.

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